A New Old-Fashioned Flower Shop

Pine State Flowers wants to revive the idea and practice of an old-fashioned flower shop. It aims to be a beautiful neighborhood space to pop in and grab flowers or a special gift before dinner. We also want to help you celebrate those special moments in life—birthdays, anniversaries, housewarmings, or just treating someone you love. We carry a selection of flower & plant supplies, handmade gifts, cards, and (of course!) flowers.

Tuesday - Friday 10-6
Saturday 9-4  /  Sunday 10-3


Our History

Pine State Flowers is located in the historic Roll's Florist building, built in the 1930s. Fred Roll emigrated from Germany, became a florist for the Duke family, and later established his own business in 1899, when Lakewood Shopping Center was still a casino and amusement park. The original Roll's Florist included 7 acres of botanical gardens, a flower nursery, and 5 glass greenhouses. At its peak, it was the largest floral supplier in the Southeast.

Pine State Flowers is owned and operated by Maggie Smith, an East Tennessee native who fell in love with the Roll's Florist building—at that time, a neighborhood curiosity that had been mostly vacant for 25 years.

Being familiar with the local farming community, she knew plenty of flower farmers in the area but no space that sourced 100% locally grown flowers. So with only a good idea, a little savings, and no background in the floral industry, she reopened Roll's Florist as a flower shop and started a small flower cutting garden on the site of the original greenhouses behind the shop.


The main goals of Pine State Flowers are to support local flower farmers and good land stewardship, connect consumers with locally grown flowers, and create a neighborhood space.

Pine State Flowers continues to be the only flower shop in North Carolina to exclusively source locally grown flowers; and to date has put over $60,000 in the hands of local farmers.

Special thanks and love to the people who have contributed, donated, helped, supported, advised, and been part of the progress of the shop: Monica Bintz, Collier Reeves and Maryah Smith-Overman (Homegrown City Farms), Dave Fruchtenicht, Katy Stencel, Lee Moore Crawford (lee attracting birds and bees), Audrey Bell, Mike Dawson (Mike Dawson Electric), Scott Brennan (Alternative Aire), Crop Mob, Leah Cook and Mark Thomas (Wild Hare Farm), Audrey Harris, Phoebe Judge, Sarah Davis, Donna Myers, EB Landesburg, Nate Tarr and Krystal Black, Leon and Areli (Cocoa Cinnamon), anyone else I missed (sorry!), and especially all of the *flower farmers*! Infinite gratitude for your advice and patience. —Maggie